While you’re reading, listen to our Lost 60s playlist here. Come the following decade, hundreds of millions of singles were being sold, making the 7” single the format of choice for much 1960s music. Singles were everywhere, played on radio, put onto jukeboxes, and, more importantly, bought in their millions by fans. As rock’n’roll took hold during the 50s, so did the 45. Country music was green, for example inexplicably, R&B was orange, rather than blue. Before 45s there were 78s, and it wasn’t until 1949 that RCA released the first 45 when they did, they were pressed in colored vinyl to reflect the music. When we say “singles,” in the context of music, we immediately think of those little 45rpm records in brightly colored bags.
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